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BRAND STORY

빛이 머무는 공간, 예술이 되는 당신

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쉐빔은 감각적인 아름다움과 개성을 빛처럼 밝히는 데서 시작되었습니다.

우리는 헤어와 뷰티의 영역을 넘어 아티스트의 가능성을 발굴하고,

라이프스타일과 문화를 하나로 연결하는 독창적인 스페이스를 지향합니다.

쉐빔은 단순한 브랜딩에 머물지 않습니다.

당신만의 독보적인 아우라와 존재감을 완성하는 단 하나의 '빛'입니다.

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Chezbeam began as a brand that illuminates sensory

beauty and individuality like light.
It is a space that goes beyond hair and beauty to discover the potential of

artists and connect with lifestyle and culture.

 

Chezbeam is not just a brand;
it is a “light” that completes your unique aura and presence.

Organization

Nico Shin

Chairman

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  • 2020 | Film Investor & Marketing Executive — Participated in investment and marketing for Korean film The Gift of the Summer.

  • 2017 | Real Estate Development Partner — Led Seongbuk Hills landscape architecture and premium real estate development projects.

  • 2015 | Commercial Development Executive — Participated in Fishing Village Port commercial space development and architectural implementation.

  • 2012 | Global Cultural Business Director — Managed Korean Wave cultural performances at the Beverly Hills Four Seasons Hotel, attracting international investors.

  • 2010 | Investment & Entertainment Partner — Co-invested and organized major Korean-Chinese cultural projects including Three Kingdoms, Hamlet, and global concerts.

  • 2006–Present | Founder & CEO, Cheznico Holdings Inc. — Built cultural investment, marketing, PR, and F&B business operations across Korea and overseas.

  • 2000s | Financial & Asset Management Executive — Participated in international financing, government bond issuance, collateral bond trading, and asset management projects.

  • 2000s | CEO, CUPS China Business — Directed Chinese-market financial operations and satellite broadcasting business initiatives.

  • 1990s | Marketing Director, Bosung Apparel & Seongdo Co. — Led corporate marketing and branding strategies in the fashion industry.

  • 1980s | Art & Fashion Graduate — Studied at Blackheath Art Foundation (UK) and London College of Fashion, establishing a foundation in global cultural business.

Deok-Hyun Baek

Vice Chairman

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  • 2013-2024 | CEO | Project Manager, de BIZ

  • 2012 | Managing Director, Techno Mart — Led sales and marketing operations for Shin Do-rim Techno Mart.

  • 2008 | Managing Director, Hanryu World Prime Group — Oversaw large-scale Korean Wave city development projects including hotels, residences, theme parks, and commercial complexes.

  • 2002 | Project Director, Living Mesa — Directed the launch of Seoul Namdaemun Mesa Shopping Mall lifestyle brand platform.

  • 1990 | Lifestyle Retail Founder — Launched the indoor lifestyle store brand Mumyungjuui.

  • 1989 | General Manager & CP, STAFF5 Corporation — Produced nationwide KBS student fashion tours and major luxury fashion collections.

  • 1988 | Olympic Fashion Show Director — Directed the Seoul Olympic IOC Commissioner’s VIP fashion event at Hotel Shilla.

  • 1985 | General Director, Model Center Corporation — Produced Nike, MaxMara, IWS, Hilton, Hyatt, and national fashion show projects across Korea and Japan.

  • 1984 | Planning & Production CP — Led the KDC Fashion Designer Club annual fashion show production.

  • 1982–1985 | Chief Director, Fashion Village Corporation — Managed total fashion brand distribution for menswear, womenswear, and accessories in Namdaemun Market.

  • 1977 | Chief Designer & Fashion Instructor — Began career as fashion illustration instructor and chief designer for LOOK fashion brand.

Jin Soo Kim

CFO

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  • 2010–Present | Vice President & CFO, Cheznico Holdings Inc. — Leading corporate finance, investment strategy, and global business operations for cultural and financial ventures.

  • 2005–2010 | CFO, Optimal Portfolio Asset — Directed portfolio management, financial planning, and asset investment strategies for institutional and private clients.

  • 2002–2005 | Korea Bureau Director, Majestic Korea Inc. — Oversaw Korean market operations, international partnerships, and regional business development initiatives.

  • 2000–2002 | Domestic Sales Executive, Deutsche Securities Korea — Managed domestic securities sales and client relationship strategies within Korea’s financial market.

  • 1988–2000 | Stock Trading Specialist, Hyundai Investment Trust Company — Conducted stock trading operations and market investment analysis during Korea’s rapid financial market expansion.

  • 1986 | Yonsei University Graduate — Earned a degree in Business Administration, building a strong foundation in finance and corporate management.

O Min

Art Director

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  • 2023 | Art Director, AKRHS 100th Anniversary Show — Directed the special centennial fashion presentation with global fashion collaborators.

  • 2022 | Art Director, Legendary Louis Vuitton Trunk Exhibition — Led luxury exhibition collaboration connecting fashion heritage and contemporary beauty direction.

  • 2019 | Creative Director, Busan ASEAN Fashion Festival — Directed multinational fashion shows celebrating ASEAN cultural exchange.

  • 2018 | International Beauty Director — Led special Asian fashion presentations during the PyeongChang Winter Olympics.

  • 2017 | Asia Model Awards Winner — Received Asia Beauty Entertainment Award and directed Hera Seoul Fashion Week beauty shows.

  • 2016 | Chief Beauty Director, Hera Seoul Fashion Week — Directed beauty styling for over 660 models in Korea’s premier fashion week.

  • 2015 | K-Pop Fashion Show Director, Brazil — Produced Korean-Brazilian cultural exchange fashion performances.

  • 2012 | London Olympic Cultural Director — Participated in Korean designer global showcase projects during the London Olympics.

  • 2011 | Asia Fashion Awards Winner — Recognized for contributions to Asian fashion and K-beauty innovation.

  • 2002 | FIFA World Cup Beauty Director — Participated in Korea-Japan World Cup beauty and fashion productions, expanding global K-beauty influence.

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